25 May 2016

Schwarzkopf’s Shaping Future held Hair Fashion Show at SM City Lipa

Receiving the certificates of appreciation are (center) SM City Lipa Mall Manager Liza F. Dimaculangan and PR Manager Wendy C. Bautista, together with the Schwarzkopf hair specialists from Australia and New Zealand during the culmination event of Shaping Futures.  SM City Lipa has been supporting advocacies in the promotion of welfare for women through SM Supermalls’ SM Cares program.

Thirty women and youngsters were given free hairdressing training by the world renowned beauty care brand Schwarzkopf Professional. The training was part of Schwarzkopf’s “Shaping Futures,” a unique training program dedicated to teaching disadvantaged youngsters the craft of hairdressing so they can forge a brighter future for themselves. Its unique training program has powered the company's growth around the world, with Jordan and the Philippines two of the five new country additions in 2014.

The beneficiaries were chosen through Schwarzkopf’s partnership with SOS Children’s Village. The trainees came from as far as Davao in the south and Bataan in the north

They were given five modules during the two-week training for which volunteer Schwarzkopf hairstylists from New Zealand and Australia lovingly shared their time and skills in hair cutting, hair perming, hair coloring, hair styling and hair re-bonding.

On May 20, the thirty trainees were given the chance to showcase their newly acquired skills during Shaping Future’s commencement exercises in a hair fashion show at SM City Lipa

Instead of the formal congratulatory handshake which is done during the acceptance of their certificates, the attendees and trainers gratefully hugged each other, something which was felt by many as a very sincere “thank you” and “good bye.”

Schwarzkopf Shaping Future also provided livelihood starter packs for the training graduates that they can use as they start their new profession as hair dressers.

[Press release from SM City Lipa.]

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